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Micro-SEO strategies: the (new) name of the game in SEO

July 4, 2022

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Ever heard of micro-SEO? Instead of optimising an entire website (which takes forever) you can optimise 3-4 pages with a hyper-focused SEO strategy. The aim is to create incredible content that Google recognises as high-quality because it's optimised for a targeted keyword cluster and visitors are seen to engage with it (clicks, session durations etc.).

When done right, micro-SEO strategies can work for any business. No matter how large or small. Essentially, it’s an opportunity to really knock it out of the park and outrank Amazon. This isn’t just some theory or loose concept. Small businesses are seeing real results.

To help you get up to speed with this exciting new SEO strategy, in this eComm Edit, we delve into micro-SEO best practices.

Micro-SEO strategies - the (new) name of the game in SEO

Optimising an entire site takes forever. But a hyper-focused SEO strategy takes far less time.

So how do you get started?

First, let’s look at data and research. The aim is to uncover underperforming content pages that have the potential to rank within the top 4 search results. And then, optimise and build out that content to raise your rankings to the top search results.

The key here is to think outside of the traditional SEO approach. Less is more.

The strategy

  1. Identify: Use data from GA (or similar tools) to identify your main campaign web page, which has the potential to rank on page one. This could be a blog related to a keyword you want to rank for - and related to a product you’d like to sell more of. (Top tip: Start with any low-hanging fruit - ideally, the page is already ranking between position 5-25ish).
  2. Fix: Optimise the existing content page, including technical SEO and meta tag optimisation (more on this here). Address long-tail keyword questions, include visuals, strong CTA’s, and include keywords in H tags, to turn a not-so-great page into an amazing page for the SERPs.
  3. Create. Create new content to support the main campaign page - a great place to start is to create a press release to announce the launch of your new guide/blog. PRLog is a great way to distribute your press releases for free. This creates solid backlinks for your pages.
  4. Track: Finally, track results and adjust the strategy if needed. You can check your organic traffic uplift over time in tools like Google Analytics to see which topics are ranking well (more on this here - slide 46+).

But don’t just take our word for it; you can delve into more in-depth insight on micro-SEO best practices and strategy in International SEO expert Chris Raulf’s webinar here.

Apply these tactics today

Here are our top takeouts to apply to your business.

🐢 Slow and steady wins

Quite a bit of work goes into a micro-SEO strategy, but hands down, if you’re in it to win it, a micro-SEO strategy is the gift that keeps on giving. Potentially, for years to come. So, if you have the time, resources, and knowledge, we highly recommend you follow a similar strategy (here are some examples). Tackle one thing at a time, and you’ll see progress happen.

🥇 Aim for one of the top 4 organic positions

The overall aim of the strategy is to get your page to rank within the top four organic positions. Why? According to Google, 2 out of 10 people will usually click on a paid search result. Of the remaining 8 people, 62% will click on one of the top 4 organic search results.

🍮 The proof is in the pudding

Crew Supply Co did something really radical. With very low domain authority, they beat over 800,000 search results to claim the top 4th position in Google for one of the top keywords - ‘pouring spouts’. Here is an example of their winning page. See how they structured their page, including strong CTA’s, contents table, visuals, and addressing key user questions.

👉 In essence, by using micro-SEO strategies, even small businesses can now rank above the giants such as Amazon on Google.

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